Certain colors help and actually create sales, while others are sales-killers. Corporations have spent millions of dollars researching consumer tastes and responses. Here’s what they found:

•Red, orange, black and royal blue attract impulse buyers

•Pink, teal and navy blue attract budget buyers

•Rose and Light Blue attract buyers who want what others have Experiment with display colors that you think will hit with the buyers you want both inside and outside your booth/cart. .

You need at least 100 well-constructed pieces of name-jewelry to make a nice display. As you get better at your craft and expand your “catalogue,” your display will get bigger and better, too. Eventually you should work up to a display board that is neatly and evenly decorated with 500 or more names. The more names you have the more you will sell and if you are prepared you can sell 25% right from your board!

You will need many of the same booth components and have many of the same set-up requirements that you would for a regular wire sculpted craft show, only much smaller. The majority of wire name-jewelry sales will come from a large one- or two-sided display board.

Corner booths give you protection against less desirable adjacent booths. Your chances of getting wedged in between a food booth and a demo booth are reduced because you are on the corner. This is especially important when working bigger shows. Even if you are next to a food booth, your booth will catch a customer at the corner and they will have to walk down at least one side of your booth as they walk down the aisles.

We have set up a giant shows next to a food booth or a wipty dipty cleaning gizmo booth and it was the kiss of death! The distortion in walking traffic killed 50% of our sales! Always ask: “What are the immediate booths around us selling and may I see a schematic of the area?

After working shows for years, we realized that 4 foot long tables that were 24 inches wide were the most versatile table. They could easily be adapted to a 4, 6, 8, or 10 foot booth configuration. If we only had a 6 foot booth front, we would run a four foot table lengthwise and turn a four foot table sideways. If the booth space was really tight and the booth rent high, we would run a 4 foot table lengthwise and turn the next 4 foot table sideways to make a L shaped configuration. By using the front or the side of our tables we could easily build just about any size booth.

Get the double light system but you don’t have to use both of them at the same time you can use only one if need be. But don’t use anything but halogen light bulbs because it reproduces daylight and your gold, silver and gems will show up much better. The whole lighting system can be collapsed and packed into a neat box. The individual lights can be rotated to spotlight any area. Since the lights were higher above the table, they lit up a large area of the booth.