Naturally your bread and butter is going to be name necklaces, but big sales can be made anywhere you’re selling your wire name-jewelry. Consider having a “premium collection of items selling for $100 to $500 dollars and up.—The rap group love big bulky gold wire names, twisted etc. Make a larger name with say 16 ga wire for a young rap guy and charge accordingly.

You can give your customers a little something extra by making up a very nice “care card” with instructions for “keeping your new jewelry beautiful for a lifetime.” This is very easy and inexpensive to do on a home computer, but it makes a big impression on customers.

Sample tag: “Thank you for selecting Name-Jewelry by Preston. To keep your new jewelry looking beautiful, simply soak it in warm water and ammonia for a minute or two, then rinse with clear warm water and gently
pat dry with a towel. Enjoy!”

You can schedule your work according to the seasons of the year and the demands of the customers where you are. In some parts of the country, winter holidays drive business, while beach communities do their big business in the summertime. Whenever business is real slow in your area, take some time off from selling and stay at home creating stock for your inventory. It’s important to gear up for the bigger sales days when you’ll be spending your days making money…with no time for making wire name jewelry.

Once upon a time, before there were Washington, Lincolns, and “Benjamins” in our wallets, everyone bartered for everything. Today, however, very few people use this method to pay for services otherwise paid for with cash, so the “field” iswide open for you. A custom piece of name-jewelry with your vendor’s daughter’s name on it is a perfect barter item. And you don’t need to limit your bartering to business-related items. You can barter for another crafts person’s product, too.

Here are just a few things you can receive in exchange for your jewelry:

•Jewelry-making supplies (wire, gemstones, clasps)

•Office supplies

•Advertising in your local penny saver

•Online advertising

One of the chief complaints many people have about jewelry is the cost. So why not position your wire name-jewelry as the best value — aka CHEAPEST.

Warning: Be sure to say, “my prices are the cheapest”…not that “my jewelry is cheap.” The first is a positive statement about what you charge. The second is a negative statement about the quality of your work and materials..

Even though many are on fixed incomes, senior citizens are active consumers and they buy jewelry for friends, family and others. They don’t always pick the high-end items, but if the occasion is special enough…they may surprise you!

Consider doing a private show at a senior center or housing facility. –VERY SUCCESSFUL -Why? In most cases, the biggest thing standing between you and your senior customers is nothing more than travel. A show for seniors at Christmas time can be especially rewarding for everyone. This is great at holiday time. The seniors enjoy the fun and ease of shopping “at home” and your can offer a whole assortment of ideal “gifts” for them to buy for loved ones. Remember to let your customers know that you’ll deliver their orders in plenty of time for Christmas.