What is it that has kept the jewelry business alive for thousands of years?

It has been proven over and over again that people don’t buy what they NEED, they buy what they WANT.

To be happy
To be liked
To be respected
To be loved
To have social status

Does jewelry meet all these needs and desires? You better believe it does and it is POWERFUL MEDICINE!

Let’s face it — it does take a little time to get that perfect, sculpted pendant and there may be some ugly ducklings before that perfect piece comes about! Just be patient and take your time. Soon enough, those ugly ducklings will turn into beautiful swans! Now, let’s say that you have made an ugly duckling and you don’t have a rep that will take it off of your hands. Be realistic about pricing the piece. Is it better to cut it up and start with a new piece or price it low enough so someone will buy it which allows you to at least get your money for your materials and time out of the piece? There is nothing wrong with blowing out a bad piece of jewelry so it doesn’t hang around and distract from your lovely swans.