When working shows (any kind), build a list of potential clients by holding a drawing for a free, low-to-moderate cost (to you) jewelry item. For example, it could be an adjustable coiled ring or a simple pendant, nicely displayed at your booth. Have small, duplicated slips ready to be filled out with spaces for name, address, telephone number and maybe emails address for your customers to fill out for the drawing and for your reference later on. If you have a website then tell them: “JUST GO TO MY WEBSITE ON THE CARD WHEN THE SHOW IS OVER TO SEE IF YOU WON, I WILL HAVE IT POSTED THERE” This way even if they did not win you have another chance to sell them again and they will look thru your website and get comfortable with it and you.

There are many different methods of email list building, and most of them revolve around the same principle, and that is to give something away in exchange for their contact details. You basically set up an HTML page with your opt-in form built into it (this is usually called a squeeze page). On this page you will tell the readers about your free offer making it as enticing as possible so they are willing to enter their details to claim your free offer.

Once they have entered their details then they will now become one of your subscribers and you can send them regular emails through your auto responder service. If you treat your subscriber list well and provide them with great value, then you will get a very good income just by sending them emails.

No matter if you’re a newbie at making handcrafted wire jewelry or an old-time wire wrapper, the question of “Is it too high or is it too cheap?” is always an important factor when it comes to selling your jewelry on your website. There are a lot of factors that help decide if your web site will make sales, but pricing is a key factor.

Target pricing for wire jewelry seems to be:

* $19.95
*$29.95
*$49.95
*$75
*$97.