In years past normally I would not recommend gold-plated wire but today gold filled wire is higher then its ever been and people pay according to quality. So for low end arenas such as flea markets, carnivals etc you can use gold plated wire if the name pendant is priced low. For lifetime name-jewelry or any piece that is expected to last for years and years. Even though it’s more expensive, gold-filled will ensure that your jewelry stays beautiful and your relationship with your customer continues to shine, too.

Make up a LIFETIME GUARANTEE card to turn customers into LIFETIME CUSTOMERS. Use it as a sales tool. Let your customers know that you stand behind your work and they’ll feel confident about doing business with you again and again. If a piece of your jewelry breaks or becomes defective, you should be prepared to replace or repair it. The surprising thing about a Lifetime Guarantee is that few people ever take advantage of it. But the guarantee provides a “safety net” that lets a customer relax and buy with confidence.

Note: I would only do this with more expensive pieces that you create and would not do it with a gold-plated chain that you purchase from a third party. It’s far better just to tell a customer that it’s a simple inexpensive chain rather than promise that it will last them for life…since you don’t know whether it will or not.

When making a name ring or name bracelet make sure you size the customer properly and that they are comfortable with the size you select. (Some people prefer their jewelry to feel loose, others like a snug fit). Before you start bending, have your customer fill out the order form with their name, item ordered and the
size. This gives you an easy reference in case you forget the size and protects you from any disagreement later on.

Discount coupons are simple, popular, and extremely effective marketing tools; that’s why they’ve been around as long as people have been selling things. But a “coupon” is what you use at the supermarket. For jewelry purchases, you’ll want to offer your customers something a little more elegant. Use your computer to create “Gift Certificates” worth $5, $10, and $20.

Gift certificates are effective all year long for people looking for birthday gifts, office presents, thank you gifts, etc. And when someone comes in to redeem a certificate, the chances are good that they may purchase more than their gift certificate is for. And as sometimes happens, the certificate may never be
redeemed, giving you pure profit and no work.

Devise a way to put a chain and name pendant around the necks of one or two girls at all the high schools and grammar schools in your area. You could donate a couple to the schools for “scholarship awards,” offer a free wire pendant to the first two girls to bring you their “straight A” report cards, present one to the captain of the girls’ soccer team, etc. It’s a great way to get all the girls interested in your jewelry.————–I can tell you that once one or two girls at any school are wearing a gold wire name pendant I have seen over 100 sales occur just from giving away two name pendants!

Once you’ve gotten their interest, you can have a weekly or monthly drawing for name pins. The girls would have to fill out entry cards at your booth or cart. In addition to building your mailing list, you may find yourself making on-the-spot sales to the girls and/or the parents that have accompanied them.

Jewelry sales people that mostly sell to women, always and I mean always, forget about the man if he is with the lady. Oh, he may not be ready to buy anything but that’s not the idea. The ideas is: While you are selling the lady that nice black onyx pendant get your partner to say:

Hey Mr. Joe, Look at this! No, he’s not going to buy anything for himself you know that already going in but you have to keep him busy BECAUSE HE IS BORED! So show him a gemstone a big watch anything but keep him busy and entertained while your partner sells the deal. If he gets bored, real bored or if he is itchy, he will kill your sale! SELL THE DEAL – KEEP DADDY OCCUPIED and you will sell much more jewelry!